How can a roofer get more Google reviews?
Short answer
Text every customer your direct Google review link right after the job is finished and paid, send one reminder a few days later, and reply to every review. Never offer incentives or only ask happy customers — Google's policy and the FTC prohibit it.
Most roofers have far fewer reviews than jobs because nobody asks at the right moment.
- Ask the same day the job is done and paid — one short text with your direct review link.
- One reminder after 3 days if they haven't reviewed. No more.
- Reply to every review within 48 hours, especially the critical ones.
- Keep your Google Business Profile hours, services and photos current.
What not to do: no discounts or gifts for reviews, no asking only happy customers ("review gating"), and never write reviews yourself.
